Latin American Coffee Summit and IWCA Convention Program


AUGUST 3 

09:00 – 11:00      IWCA Convention Workshops (requires IWCA Convention Registration)

Preparing for Market:                             Introduction to Sample Roasting & Cupping
Presented by: Renee Espinoza, Mike Ebert and Launtia Taylor from Firedancer Coffee Consultants

Improving Quality & Productivity:      Preparing Honeys & Naturals
Presented by: Luis Roberto Soto

Enhancing Business Skills:                    Using Social Media to Grow your Business
Presented by: Karla Quiñones Garcia

Enhancing Business Skills:                     Micro-Credits; steps to prepare a powerful Business
Presented by: Verena Fischersworring and Lucita Mendoza

11:00                    Opening Ceremony of Latin American Coffee Summit &  IWCA Convention


15:00-19:00         Workshops “Ciudad del Barista”

14:00-15:00     Gender Balance Initiatives Part 1

“Is creating gender balance one of the most responsible & sustainable efforts we can make collectively as an industry?” - A perspective of the   current coffee industry challenges and opportunities, endorsement for effort  and recommendations for action to sustain specialty coffee.

Moderator: Ric Rhinehart (SCA, ED)

Panelists: Jose Sette (ICO, ED), Kellem Agnew Emanuele (Director Attego esg, Impact Solutions)

Location: Fuerte de Guadalupe

15:00 – 16:00   The power of Women in Bussiness

Keynote Speaker, Victoria Garcia Forbes“100 Most Powerful Women in Mexico” 2016

Location: Fuerte de Guadalupe

15:00 – 18:00     All Stars Barista Program

Building on the success of the 2015 IWCA Convention in Colombia, the World Coffee Event will feature the Female All Stars program through exchange of ideas and camaraderie, participants in the All Stars program take their barista skills to the next level.

15:00 – 18:00     Latin American Coffee Summit Exhibition Hall Opens

16:00-18:00      “Latin American Forum for producers” Panel 1

“Plagues and impact of Climate Change ” Preventing the next ecological disaster.
Location: Main Room / Fuerte de Guadalupe

Knowing about climate Change & new plagues in this time it´s a priority. There are new varieties,  mutations and the adaptation of microorganisms at new altitudes.
This forces us to be more attentive to coexist and prevent an ecological disaster in time.
Panelist: PROMECAFÉ/ICAFÉ: Ing. Miguel Barquero, OIRSA: Dr.  Carlos Urías, CENACAFE: Dr. Esteban Escamilla, IICA: Ing. Eric Quirós,
 SENASICA: Ing. Rigoberto González y M. en C. Miguel Angel Javier López



AUGUST 4

09:00 – 11:00     Simultaneous Work Shops

Preparing for Market:                             Introduction to Sample Roasting & Cupping
Improving Quality & Productivity:           Preparing Honeys & Naturals
Enhancing Business Skills:                      Using Social Media to Grow your Business
Enhancing Business Skills:                     Micro-Credits; steps to prepare a powerful Business

11:00-19:00      Workshops “Ciudad del Barista”

11:00-12:00      “Gender Balance Initiatives” Part II

“Programs, Principles, Policies, and Partnerships Driving Inclusion and

Empowerment” - In this session, the audience will learn about existing and new programs, partnerships, policies & principles promoting and driving inclusiveness and Women’s Empowerment in coffee.

Moderator: Jennifer Gallegos, Vice President, IWCA
Panelists: Grace Mena, President, Delicafe Karen Cebreros, Founder, Earth’s Choice
Location: Fuerte de Guadalupe 

12:00-13:00    “Latin American Forum for producers” Conference

“The benefits of the balance of soil nutrition and the impact in the cup”
Location: Main Room / Fuerte de Guadalupe
Speaker: Dr. Jorge Flores
Sponsor: Yara México 

13:00-14:00    “Latin American Forum for producers” Conference

“Leadership with Nescafé Plan”
Location: Main Room / Fuerte de Guadalupe
Speaker: Mrs. Francis Pérez Arroniz
Sponsor: Nestlé

14:00-15:15    Gender Balance Initiatives” Part III

“Is the market ready for Balance?

Even with all the research about the benefits of inclusion and empowerment and efforts in place to create gender balance as discussed in Session II; market  engagement and support of initiatives has been slow. Panelists will discuss whether the market is ready to support programs, principles and policies that promote inclusion and empowerment and what incentives might be put in place to drive increased engagement in the efforts driving both.

Moderator: Ted Lingle, Sr. Advisor CQI
Speaker: Joanna Furgiuele, Coffee
Location: Fuerte de Guadalupe 

14:00-18:00    All Stars Barista Program

14:00-18:00    Latin American Coffee Summit Exhibition Hall Opens

16:00-18:00    “Latin American Forum for producers” Panel 2

“Sharing experiences & technology transfer results”

Principal Room / Fuerte de Guadalupe

In this panel, 5 succesfull producers will be talking about their experiences about

the technology transfers and the results within the last two years.



AUGUST 5

09:00 – 11:00   Simultaneous Work Shops

Preparing for Market:                           Introduction to Sample Roasting & Cupping
Improving Quality & Productivity:         Preparing Honeys & Naturals
Enhancing Business Skills:                    Using Social Media to Grow your Business
Enhancing Business Skills:                    How to finance your coffee business

11:00-14:00      Workshops “Ciudad del Barista” 

11:00-12:15    Gender Balance Initiatives” Part IV

“Quantifying women in coffee –Who, Where and What”

The technical side of coffee research is highly developed in the coffee industry with statistics and research readily available on quantities produced and best agricultural practices. The social side seems less well developed, especially in the area of gender. Our panel today will share insights on projects in Brazil, Colombia and Rwanda to address this problem.

Moderator: Ruth Ann Church (IWCA Research Alliance and IWCA board member for Research and Impact Assessment)

Panelists: Raquel Santos Menezes (Professor Universidad de Viçosa, Brazil); Claudia Rodriguez (Coordinadora Programa Equidad de Género, Federación Nacional de Cafeteros de Colombia)

Location: Fuerte de Guadalupe

12:30-13:30    “Latin American Forum for producers” Conference

“Results of Coffee Consumption Marketing Research Mexico 2016-2017”

Location: Main Room / Fuerte de Guadalupe

Sponsor: AMECAFE in colaboration with ANICAFE

14:00-18:00    All Stars Barista Program

14:00-18:00    Latin American Coffee Summit Exhibition Hall Opens

16:00 -18:00   “Latin American Forum for producers”  

Panel 3: Project with gender equity
Principal Room / Fuerte de Guadalupe
Theme: In this panel, attendees will hear about gender equity projects that have been successfully implemented in other coffee producing  countries throughout America.

Panelists: México-Luz María Osuna, Brasil-Josiene Cotrim, Colombia-    Claudia Rodríguez, IICA-Eric Quirós, Canadá-Noemí Peréz, Costa Rica-Grace Mena

AUGUST 6

07:00-20:00    FARM TOUR Bus Departs FROM Hotel Marriot (Max 20 people)

Cost per person $100.00 USD (Includes meals)

09:00-18:00    TOURIST TOUR Bus Departs FROM Hotel Marriot (Max 20 people)

Cost per person $100.00 USD (Includes meals)

IWCA CONVENTION COST PER PERSON $ 350.00 USD

**Includes: Access to IWCA Convention & Foro Latinoamericano of producers, Welcome kit, Welcome Reception, access to workshops and Lectures, Lunches during Convention, Closing Party, full access to the LatinAmerican Coffee Summit exhibition hall.

LATINAMERICAN FORUM FOR PRODUCERS, COST PER PERSON. $ 500.00 Pesos MXN

**Includes: Badge to Access the Latinamerican Producers Forum, ONLY. Training material and Box Lunch per day per producer.